About Us

Learn About Our Team, Our Mission, and Why We’re the Right Choice

Who We Are

Launched the app in 2012 to solve business problems that Shopify merchants are facing with customizing product variants to get beyond the native product features built into Shopify.

Customers Are at the Center of Our Universe

Product personalization is what we do. But it's how we do it that sets us apart from the rest. Ensuring our customers succeed is our passion.

We help eCommerce brands design and configure personalized products for their customers. The goal is to strengthen their relationships with the brand to give them the products they will love and are personal to their lives.

Get To Know Us!

Our team is a mix of Cornell graduates, hospitality veterans, and everything in between. We're fully remote from across the world, but we all connect with the same goals in mind. We have a highly entrepreneurial culture. We work hard and play hard too.

We've made it our mission to make ourselves available to our customers to meet you where you want to chat - video, text, phone, you name it, we are here!

Values and Diversity

We have 5 core values that we live by. These values help us strive for excellence every single day. In addition, we are committed to creating an inclusive workplace that values diversity. Our team is diverse in age, race, and ethnicity, and we believe this perspective gives us a deeper understanding of our customer's global and ever-changing needs worldwide.


Over-communicate and constantly communicate - clearly.


We move with a fierce intent to deliver the best solutions.


Strive for the stars - always.

Customer Value

Our goal is to provide our customers with value. We always put them first.

Take Ownership & Be Accountable

Own mistakes, learn from them, and use it as a guide to create change for the better.


What Merchants Are Saying

Used By Over
Reviewed 1,270+

Very useful app with great customer support. The app is a must have for businesses that need more customizable options.

Visual Garage Inc.

Fast customer support. Thank you! App allows us to let customers add gratuity or premium add-ons to existing items.

André’s Confiserie Suisse

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