The internet is a big place. A very big place. If you want your online store to get found (and stay found), you need a Shopify marketing strategy to let potential customers know about your shop. It’s also helpful to cultivate intentional routines around new products as they come in, so you’re always current.
Easier said than done, though, right? Even with most thorough plan for brand awareness generation, Google ads, social media, and the like, ecommerce marketing is a big job. This is especially true for small business purveyors who don’t have a big budget to promote their Shopify store.
Today’s article is all about how to change that. We’ll take a look at just what Shopify marketing is, then discuss the best strategies to ensure visibility for online stores.
Shopify marketing includes the strategies and marketing tactics intended to bring people to your online store. These e-commerce marketing channels can include social media, ad retargeting, email marketing, referral programs, inbound marketing, and more. Goals include attracting new customers and boosting existing customer retention, all while optimizing conversion rates.
Each marketing strategy we discuss below is suitable for marketing automation, bringing people to your ecommerce platform on autopilot. And while all of the tactics here require upfront work – such as visiting the Shopify app store or crafting a Shopify email campaign – they quickly become a no-fuss routine that increases your sales and profit margins.
What’s not to like? Let’s dive in.
Making the most of your options requires first understanding the goal of each strategy, then finding the right tools. Each of the eight strategies below will explain the benefits provided, then recommend an app to help you accomplish it.
Among the most important marketing tools are email and SMS marketing. Successful digital marketing requires that you reach people where they are, and that means getting their deets. Once you put them on an email list or get them into a database for texting, you have a much greater chance of driving them to your product pages and campaign-specific landing pages.
Email marketing tools can help you in many other ways as well. They’re a prime foundation for letting customers (or potential customers) know about new products they can link to, and even enabling communications with your affiliate marketing partners. They also offer templates for tactics such as abandoned cart recovery and new product launches.
Mailchimp is one of the best tools to start with, as it’s intuitive and easy. Plus, the separate forms plugin makes it even simpler to outfit your site with email-gathering power.
A referral program encourages your existing audience to bring potential customers to your e-commerce business. This customer engagement strategy dovetails nicely with influencer marketing (a form of affiliate marketing), in which people feature your products on their social media profiles or blogs, then offer a code to their audiences to use on your site.
Referral marketing is a great addition to your marketing efforts, and it’s quite flexible too. Not only can you sign people up as affiliates or give them a code, you can do it automatically on your site – no personal relationship needed.
Smile: Loyalty and Rewards is one of the most highly reviewed apps on the Shopify store for loyalty and rewards tools.
SEO matters not just for content marketing, but for your eCommerce brands as well. In fact, when your listings are fully outfitted with good search engine optimization, they actually become a kind of content marketing.
That’s because your listings are also searchable on the internet, so they’re one of the most powerful marketing tools at your disposal. If you can put your product descriptions on automation, so much the better.
It takes a little practice to learn to optimize your product listings, and doing so manually is too steep a hill for most small business owners (and even large brands) to climb. That’s why it’s helpful to have an app up your sleeve.
Booster SEO & Image Optimizer is a well-reviewed option, offering a free plan as well as a 1-day free trial. Not only does it help ensure proper file size and fast load time (important for SEO and shopping experience), it simplifies the process of optimizing your listings.
Social media marketing is critical for store owners who want to reach their target audience. Depending on your demographic of interest, you will likely use different social media platforms. For instance, Facebook ads tend to reach the older set, while TikTok marketing is important for millennials and Gen Z.
Influencers often find Instagram is one of the best options, because it is so highly visual and still has a decent focus on static images – great for product photos. If you tend to create long-form content, on the other hand, a Pinterest presence is great.
Whatever the best platform for you, you need the means to reach them. Shopify plugins such as the Facebook and Instagram app from Meta can help you get there.
Curious to know which marketing techniques work and which don’t? Which product pages get more views, and how much time is spent on each? Want to know where your traffic is coming from, and where they drop off?
All of this is possible with tracking... which Shopify doesn’t offer much of.
The good news is, Trackify does. And while getting started with tracking user behavior and marketing plan strategies can sometimes involve a bit of a learning curve, that curve significantly more straight when you use a tool such as Trackify. Because it offers tracking, attribution, and analytics all in one go, you don’t have to worry about finding other apps to meet those needs.
Marketing tools can only be effective if your Shopify store offers a premium user experience. This means that customers should be able to find what they want or build what they’re looking for. And that requires product customization.
Product customization apps provide functionality for store owners to offer options like color, font, text fields, file upload tools, and so much more. Buyers can then go in and select from these options to customize your products to exactly suit their vision. The end result: Your customers get exactly what they’re looking for, and you only have to manage a small handful of product listings.
One of the highest-rated apps in this market is Product Options & Customizer. Store owners that use Product Options & Customizer free themselves from Shopify’s 3-option, 100-variant limit, and create a much more user-friendly and personalized shopping experience at the same time.
Upselling is one of the best ways that Shopify store owners make money. You can use either popups or notifications to let people know about deals and steals they might be missing, right there in your shopping cart.
For instance, In-Cart Upsell is a great tool for this. It enables advanced targeting, offers discounts to shoppers, and provides AI-powered suggestions for other products upon checkout. You no longer have to worry that your customers might miss an applicable purchase, because this app will take care of it.
Last on our list of Shopify marketing strategies is a tactic for dealing with out-of-stock items. Small business owners are often working solo or with a skeleton crew, which makes it hard to meet every customer need that might arise in the course of their shopping trip.
One of the most frustrating for buyer and seller alike is when an item is unavailable. They can’t get what they came for, while you lose a sale – and potentially a long-time customer.
You can fix that with an app like PreOrder Now. When your items are out of stock but will return, you can let the shopper pay ahead of time for delivery on a certain date. Voilà: keep your customers, make them happy, see more sales.
Each of the above marketing apps is powerful in its own right, but by using a few (or more) of them together, you can build a truly personal shopping experience for your customers. From recommendations given by their favorite Insta-famous “friends” to personalization features and customized products, you’re can build a Shopify store that feels trustworthy and effortless.
Since its inception in 2006, Shopify has changed the way we do business. Before that, shop owners had three basic retail choices: a brick-and-mortar storefront, an e-commerce business in someone else’s space (think Etsy), or the complicated task of setting up and coding their own website.
Shopify was a game-changer, and not just because it’s so easy to use. It also offers store owners tons of WYSIWYG (what you see is what you get) options for both design and the customer interface.
However, if you take a low-effort approach to your Shopify store, you’ll fail to leverage some of the most powerful benefits it offers a business owner. You’ll also fail to provide your new store the boost it deserves, resulting in conversion rates that are lower than your true potential, and making the entire process less fulfilling for you.
That’s why it’s so important to nail your Shopify theme and use the right tools in the Shopify app store. If follow this launch checklist, luckily, you can do just that.
Ready to supercharge your shop for record-breaking sales? Let’s get started.
First up on your Shopify launch checklist: adding all your sales channels. It’s great to have your own e-commerce platform, but you want to reach every potential customer out there, and a lot of them aren’t going to stop by your digital storefront until you have a larger following.
Therefore, when you’re just getting ready to launch, it behooves you to set up your e-commerce store with additional sales channels. You can sell on Facebook and Instagram, for instance, and also integrate with Amazon to reach the millions of people who use it every day.
If you’re interested in wholesale, you can set up a password-protected storefront through Shopify’s wholesale channel. You can also put your products on Handshake, a marketplace that dramatically expands your sales outlets.
A custom domain name is important for online store owners, which is why it’s No. 2 on your Shopify launch checklist. Any URL that has another business’s name in it dilutes your brand, so you should purchase a custom domain and link it to your online shop.
Make sure this name reflects your business name so that the transition from social media or ads to your site isn’t jarring. You’ll also want to mirror your biz name in your social handles, which is required by some social apps (like Facebook) to sell in their marketplaces.
Setting up a domain name isn’t hard, but it is rather finicky sometimes. Follow the steps from the Shopify Help Center to get it right.
Tax settings and shipping details are among the most boring aspects of running your own shop, but they’re also among the most important. A devil-may-care approach to either of these can mean major heartache for you down the road.
Always double-check your sales tax settings, international and domestic shipping rates, any special pricing for handling, and your own business tax information in the system. That way, whether it’s paying your taxes or complying with your state’s sales tax requirements, you’re doing everything right.
Behind taxes, checkout process functionality may be the most snooze-worthy item on the Shopify launch checklist. However, you’re only hurting yourself if you don’t get your Shopify payment methods and payment options right, because that’s how you make your money.
Ensure that your ecommerce website has options for PayPal, credit cards, and any other kind of payment gateway you choose to use. Triple-check that your return policy shows clearly on product pages and that it can be seen in, or directly before, the shopping cart.
Once you’ve done all that, place a test order to be sure that everything appears and functions properly. This ensures that your customers can spend their money with your store—and that your revenues grow.
Most websites contain an assortment of quote-unquote “standard pages.” Users have come to expect these pages on most sites, and have become to site navigation and the overall user experience. They include:
Make sure your site includes all of these before you launch so that customers can find their way around with ease.
Believe it or not, your Shopify site will be indexed by Google and other browsers. That’s why good SEO (search engine optimization) matters even if you don’t have a blog or another well-oiled content marketing machine.
Many e-commerce businesses forget this, though, so their product listings and pages languish in obscurity. You can avoid this by searching the Shopify app store for plugins to help with SEO, so that you don’t have to become an expert in digital marketing.
One thing to do no matter what: label your images. Each PNG or JPG you use should have image alt tags. This tells the user what the image is, even if it is broken or loads slowly, or if they are vision impaired and using a text reader. This is very important for SEO rankings and can be done without an app, so be sure to do so.
Automatic email notifications can let potential customers know when you have new products, send them order confirmations, or send cart abandonment reminders to encourage the completion of a forgotten purchase. They’re a great way to stay in touch with your buyers and boost sales.
Shopify does include email functionality, and we recommend you go through the provided email templates and tailor them to fit your messaging, brand colors, and logos. You can also create a customized email marketing campaign using the same templates. That way, every message from you is instantly recognizable.
Want your site to stand out? Google Search Console (GSC) helps make that possible, with a raft of analytics tools and metrics to help you measure your performance. Since Google ranking is so important, this is an invaluable addition to your Shopify launch checklist, as it helps you monitor and troubleshoot myriad site issues that may arise.
The same goes for Google Analytics (GA). GA can also help you find broken links, which can drag your shop’s SEO down and make it less likely for new customers to find you. Plus, it pulls data from your website and apps to let you know how they’re performing and suggest improvements.
Your pre-launch marketing plan doesn’t have to be complex, but it should provide a well-developed roadmap of your marketing strategy before you go live.
Decide the media through which you’ll announce your shop – social media? Your website? Mailers? You’ll also want to figure out how to announce it – a simple declaration? Discount codes? A soft launch? An honest-to-goodness in-person launch party?
You should also outline your main marketing arteries after the launch – a newsletter? Regular social media posts? Affiliate marketing? You shouldn’t use every strategy, as you probably won’t be able to maintain all of them if you choose too many. But at the same time, be sure to operate on enough channels to make sure your Shopify store doesn’t fall into the Giant Black Hole That Is The Internet after you press “publish.”
Marketing and sales apps are key if you want to streamline your business and increase your profits. Offering customizable products, for instance, opens up the number of potential customers you can sell to, while upselling encourages them to scope your other offerings before they check out.
For that reason, your Shopify launch checklist should include the right apps. Product Customizer will help you significantly increase the number of ways you can tailor your listings—meaning your customers can personalize your base products to meet their own needs. From colors to fonts, dates to custom pricing, you will benefit from dramatically increased functionality compared to standard Shopify options.
Another good app? In-Cart Upsell, which uses AI technology to suggest additional products to people while they’re checking out. If you have complementary items that match the one in the shopper’s cart, this app makes sure they know about them.
Billing information matters. Shopify takes a cut of the profits for your Shopify store, but rather than deducting them from what you make, they’ll bill you separately. They will also charge you for your monthly plan as well as any apps you use in the store.
As such, before you can accept payments, you need to have a credit card on file. Use your business address for billing if you have one, and make sure this reflects your business name or DBA if applicable.
Congratulations, Shopify store owners, you did it! You followed the checklist and are ready to bring all sorts of new customers to your shop. Remember that, even if this list feels long, it’s so worth setting up your shop for success ahead of time rather than scrambling to retrofit it later.
Setting up the details like your finances, your social integrations, and your product customization options are critical factors to get right before you launch to set your store up for long-term success.
So don’t wait any longer. Follow these tips and launch the shop of your dreams today!
Shopify is a big fish in the online retail world. As of April 2023, reports Demand Sage, 4.15 million online stores trusted it to get their products into the world. And no matter how much of the globe you’re trying to get your products to, the right Shopify marketing apps can help.
Naturally, not all marketing solutions are created equally. Your perfect marketing mix will depend on your growth goals and the functionality you’re looking for. Influencer and affiliate marketing? Email marketing? Free plans or paid plans? The list goes on.
There exist tons of options from which e-commerce businesses can choose to boost sales, maximize their product pages and landing pages, and more. That’s why it’s important to take advantage of the different tools available to help you create customizable experiences in your e-commerce store.
It's hard to overstate the benefits of product customizations in eCommerce, but knowing the applications that will benefit you can minimize the effort involved. Today, we’ll talk apps, pricing, templates, and more, so that you can find the right Shopify marketing apps to promote your business today.
A growing majority of Shopify business owners are looking for no-code, omnichannel options with reasonable pricing and good product reviews. The 12 listed here will help you nail activities ranging from sending welcome emails to boosting subscription sign-ups ... and beyond.
As we describe each of the following Shopify marketing apps, we will tell you what each is best for and what customers have to say about it. We will also let you know how much it costs.
Note that when an app’s pricing says “free to install,” that means you can start using it at a beginner level for no cost whatsoever. However, most apps limit either the number of products you can manage for free or the functionality to which you have access, or both. That’s not to say you’ll eventually have to pay for any of these, as many of them have high product limits and offer great base functionality.
A few of the apps below list prices as “based on ad spend,” which means they’re free to install, but you will have to pay if you want to market through them.
As you explore these apps in-depth and begin adding them to your shop, you’ll quickly learn which of them work for you at the free level and which you might wish to invest a little more in.
One of the main complaints that shop owners have is the lack of customizability that Shopify offers in its native dashboard. This makes it difficult to put up listings that have lots of options for buyers to customize products before buying – for instance, changing the colors of a product, putting words on it, changing fonts, etc. As a result, if you have a lot of different options for your products, you have to make separate listings for all of them, which new customers then have to wade through.
Product Options & Customizer fixes that, allowing small businesses and big companies alike to expand your brand with fine-tuned customization. Now you can turn what would have been dozens of listings into a single one, giving customers room to play with different ideas without having to switch to new tabs or scroll through your inventory.
Product Customizer also lets you upload files, use image swatches, pick from Google fonts, and use radio buttons and checkboxes. Its drag-and-drop features make it just as easy for a beginner as for a pro to deal with cart abandonment, upsell products, and set up real-time marketing automation and other marketing tools. You can even use conditional logic to show or hide options based on customer behavior. Feel free to check out the app reviews page or view a demo.
Ideal for: Product customization
Customer Review: “I purchased this app and contacted the customer service team who assisted me in setting up the various options I needed to suit my products. I was having difficulties creating the options, so a member of the team created these for me and then got online through a Google Meeting and showed me step-by-step how to create the options. Fantastic customer support. I would highly recommend this app as their customer support is fantastic.”
Email marketing is still one of the most important sales tactics in the known world. Shopify Email helps you communicate with customers right in their inboxes about your new products and services. They offer beautiful templates through a drag-and-drop editor, customizable to your brand colors, photography, fonts, and more.
Instead of boring, plain-text emails, you can now create a whole shopping experience there in the body of the email. With checkout links, products and prices, and coupons, you can basically recreate the current best of your store without them ever having to think to visit it. Plus, with a huge range of templates from which to choose, you’ll never struggle with how to create a beautiful email again.
Ideal for: Email marketing
Pricing: Free to install
Review: “We love this app. It is very user-friendly for they have templates which you can customize. We are able to customize our emails and even see what the statistics are. We have sent emails for our prelauch and launch and will continue to use it for other occasions. And the great part is: every month you get 10.000 e-mails for free. For us as a starting business, it is enough. Can highly recommend this app.”
If you’d prefer to marry your SMS marketing plan to your texts, you might want to try Klaviyo instead. It’s a flexible platform that offers templates for both traditional email marketing and text messages. Now you can let customers know about price drops, abandoned carts, coupons, recommendations, and more. Plus, you can personalize all of these communications through segmenting to ensure each customer gets only the information they need.
As Shopify marketing apps go, this is one of the best to help you with referral marketing and push notifications. With the app, you can sync all your data to keep track of information such as site activity, catalog, coupons, and tags. Predictive analytics makes bucketing people easier than ever before, so you can market effectively and do away with the old blast models that lead to massive unsubscribe rates.
Ideal for: Email marketing & SMS
Pricing: Free to install
Review: “Definitely the ‘gold standard’ in e-mail marketing. Klaviyo's automation is top-tier -- it's quite intensive and a little intimidating at first, but the growth team's superb webinars and extensive help resources make it easy to master. Highly recommend Klaviyo!”
Omnisend is yet another option for email list marketing and SMS campaigns. What makes it stand out from the other options on this list is how intently it focuses on interactive marketing techniques. With it, you can engage with customers through spin-to-win widgets, exit-intent popups, email templates, and a huge range of signup form options.
It also offers more traditional email marketing and SMS templates, letting customers know about abandoned carts and sales, for instance. Best of all, it comes with ready-made automations, so you can personalize your customer outreach without having to do a lot of work or understand any coding. For the busy shop owner who doesn’t want to learn a bunch of new skills in order to succeed, this is ideal.
Ideal for: Email marketing & SMS
Pricing: Free to install
Review: “We've been helped by Blayne and Luiz and they're both so great! We always receive responses very quickly and they always work quickly to find us helpful answers (even to hyperspecific questions). We love Omnisend so much especially after transitioning from another email platform, it's extremely intuitive and they always take suggestions for further developments into consideration.”
As far as apps for reaching the younger set go, TikTok can’t be beat. It’s among the best options for current social media marketing, allowing you to get your products right onto one of the world’s most popular video-sharing apps around. Customers on TikTok aren’t just watching videos, either. Many of them are open to marketing campaigns to help them find products they’re looking for.
With the TikTok integration, you can now leverage retargeting, messenger, and analytics, all through TikTok-style videos that the Shopify app will help you build in minutes. Now store owners can expand their advertising beyond Google shopping and Google ads, with a social platform that provides equally profitable results.
Ideal for: Social media marketing
Pricing: Based on ad spend
Review: “I love this app! Would highly recommend to others! Great way to connect and stay connected with the rest of the world! Has a little bit of everything for everyone!”
Dropshippers, unite! Now you no longer have to stress about how to process dozens or hundreds of orders at the same time. DSers‑AliExpress Dropshipping lets you sell more, prints lots of labels at the same time, manage your inventory in bulk, and automatically track all your orders and packages.
Plus, it’s an excellent tool for finding new products and suppliers. As a dropshipper, you must always be finding and listing new inventory to keep your shop fresh and vibrant. With the search tools this plugin offers, you can make sure that happens and see more engaged customers as a result. At the same time, the search function will help you find the cheapest options for products so you can keep more of your profits.
Ideal for: Dropshipping
Pricing: Free to install
Review: “Absolutely awesome app! Easy to use and lots of unique products. The customer service is GREAT! My customer service rep Via was absolutely terrific. She responded right away, and not only solved my problem but gave me lots of useful tips and information to help my store improve. Very good app for beginning drop shippers, lots of support.”
No one needs to tell you how useful Pinterest can be for Shopify’s visually based marketplace. Getting your product images in front of customers is never easier than when you can integrate with Pinterest. Not only is it beautiful and beloved, it is actually a huge search engine in its own right. When people are searching for specific trends or products on Pinterest and pull up your product, they’re likely to head over to take a look.
That’s where the Pinterest for Shopify app comes in. It allows you to connect your Pinterest account, publish Product Pins, track your performance with the Pinterest Tag, and update your catalog daily. It’s free to install, but if you want to purchase ads to increase your marketing reach, you can.
Ideal for: Social media marketing
Pricing: Based on ad spend
Review: “One of the biggest benefits of the Pinterest Shopify app is the increased visibility it gives your products. With over 400 million active users, Pinterest is a powerful platform for driving traffic and sales to your online store. By creating Product Pins for your Shopify products, you can showcase them to a wider audience and make it easier for potential customers to discover and purchase your products.”
Helping customers get what they need can feel like a taxing task indeed, especially if you don’t have the right Shopify marketing apps at your disposal. With LiveChat, that’s no longer a problem. This tool allows you to engage with on-site visitors by inviting them to chat, seeing what they have in their shopping cart, communicating in real time, suggesting complementary products, and more. When they need help, the Help Desk function lets you quickly troubleshoot their issues and send them on their way.
Plus, the app lets you easily browse your store’s inventory so you can suggest the best products, coupons, and deals without having to plan a lot beforehand. The customer will feel more supported and you will get more bang for your buck while they’re on your site. Whether you’re a one-person shop who just wants a better way to engage than Shopify’s native functionality, or need a good solution for your team, this is it.
Ideal for: Live chat and help desk
Review: “We've been up & running on LiveChat for a week now and are very happy! This is a powerful app and underlying platform.”
Slow load times are a huge problem for many store owners, but they don’t know what to do about it. If that’s you, Avada is here to help. Built specifically to address slow load times, the app works to increase your shop’s functionality by pre-loading pages as soon as a visitor hovers their mouse over a link. That way, when they do click it, they’ll get to their intended destination much more quickly. This reduces the chances of exiting or abandoning their carts.
Plus, Avada is also made to optimize images. As with pages, slow image loading can mean bounces, which you want to avoid at all costs. Speeding up those images and links can do a ton for your SEO as well, and so can the other optimization features from Avada. These include meta tags, local business information, Google structured data, broken link detection, page redirection, and more.
Ideal for: SEO
Pricing: Free to install
Review: “I recently started using the AVA SEO app and I am truly impressed with its performance. Not only has it helped me optimize my website's SEO, but Hana of the support team has been exceptionally fast and responsive in assisting me with any questions or concerns I had. I am genuinely grateful for her prompt assistance. The app itself is user-friendly and intuitive, making it easy for even a novice like me to navigate and make the most of its features. I've already seen improvements in my site's search rankings.”
If you’re looking for an email and SMS campaign optimizer in both English and French, SMSBump is an excellent option. Not only will it help you market to audiences in both languages, it offers the ability to A/B test campaigns for both email and text to see which works better. Now you can engage with shoppers in real time and make the most of interactions with all customers.
Additional perks of this app include a considerable library of proven SMS templates and automation flows that respond to customer actions based on conditional logic. This makes it easier to bucket your customers, market to them based on their unique traits, and engage more of your audience overall.
Ideal for: Email marketing & SMS
Pricing: Free to install
Review: “Super great customer service. Jeff helped me to go through activating my account. I mistakenly updated the policies in the wrong place and could not see them. He guided me to the right place and waited patiently for me to do the corrections. Customer service is perfect. Thank you!”
Often considered a gold standard of email marketing, Mailchimp has been around for more than two decades. In that time, they’ve gone from a small business marketing machine to a global provider of email services. Now you can integrate it with hundreds of other applications, including Shopify, which gives you a lot more flexibility to engage with your customers over email.
Now you can access your creative assets through their Content Studio to make reusing old content easier across a wide variety of channels. With AI technology, you can improve copy and images without breaking a sweat, but leverage insights from across your own campaigns – and millions of others in applicable industries. The last is perhaps the most impressive functionality, as it allows you to make use of intelligence gathered from a huge range of Shopify marketing apps and data.
Ideal for: Email marketing & SMS
Pricing: Free to install
Review: “We were very happy to learn that Mailchimp had created a Shopify app. We've found it to be very easy to use and seamlessly sends new email sign ups from our website to our Mailchimp account. It was simple to install and embed into the website. Clients seem to have no issues using it and it is successfully capturing email addresses. Thank you for creating this app for Shopify!”
Although most people think of Shopify as a purely online phenomenon, that couldn’t be further from the truth. In fact, many people use the platform to provide local goods to their communities. That’s where an integration such as Local Delivery can prove helpful. It allows you to manage your deliveries, optimize your routes, avoid snags, and access driving directions right from the app. With manual and automation route planning, you can combine the best of both depending on the needs of the day.
Plus, it offers easy contact functionality with your customers. You can send them automated delivery updates so they know exactly where their product is. Order status updates sync to your admin dashboard, so you can track where you’re at with your deliveries as well.
Ideal for: Local delivery
Pricing: Completely free
Review: “I personally love this app. I recently switched from another website hosting provider to Shopify and Shopify offers a lot of tools, support and resources to help make your order fulfilment smooth and organized. Highly recommend this app if you offer local delivery.”
When all is said and done, there’s no reason not to add a robust mix of Shopify marketing apps to your site. Doing so can improve the customer experience, drive sales and retention, increase functionality, and gather and analyze metrics for your online store. Tons of widget options make your site more appealing to customers, ranging from discount codes and product recommendations to customer support and beyond.
By putting just a little more effort into your optimization and workflows, you can measurably improve your conversion rates and see more profits. Hands-down one of the best places to start is with an app that helps you customize each listing to the max, minimize clutter in your inventory, and help customers find exactly what they need with mix-and-match technology.
Product customizations have become increasingly popular in e-commerce because of their ability to enhance the customer experience, create a more personal and memorable shopping experience, and add value to a brand’s products. Through product customizations, customers can create products that fit their needs and desires better than ever before.
Product customizations provide a level of individuality that is not attainable with traditionally manufactured items. This results in more meaningful connections with customers as they appreciate having a product that is tailored to their individual preferences.
Customizable products also give customers the ability to create something unique and special for themselves, which can lead to higher levels of satisfaction and engagement with a brand.
Customers are often willing to pay a premium for the added benefit of creating a product that fits their own needs and wants. Furthermore, customization has been proven to be one of the most effective tools in increasing customer loyalty and retention. This is a win-win for both the merchant and the customer.
Product customizations also provide businesses with the opportunity to differentiate their offerings from competitors. By allowing customers to design their own products, brands can stand out from the competition in terms of both personalization and quality. Consumers are more likely to consider a company that offers customization options as their first choice. By allowing customers to personalize their products, Shopify merchants can set themselves apart from the competition and gain an edge in the market.
Product customizations can help reduce return rates in e-commerce stores. By allowing customers to personalize their products, customers are more likely to be happier with the product, resulting in a much lower return rate. This can be attributed to the fact that customers can ensure their product fits their needs and wants perfectly, making it much more difficult for them to be unhappy with their purchase. Additionally, product customizations also allow customers to gain a better understanding of what they are buying, which can lead to fewer returns due to miscommunication or misunderstandings.
Finally, product customizations can provide businesses with valuable customer insights. By analyzing customer-created products, brands can gain important information that can help them create more effective marketing and product development strategies. This data can then be used to better understand consumer preferences, develop better designs, and create products that more closely meet customer demands.
For Shopify stores, product customizations can help set realistic delivery expectations for customers. The reason for this is because customers can customize the product they are buying, and they can be aware of the time it will take to manufacture the product. This helps customers set realistic timeframes for when they can expect to receive their product, reducing the chances of a customer being disappointed or frustrated when their product does not arrive as fast as expected. A benefit of this is a reduction in customer complaints and an increase customer satisfaction.
In short, product customizations offer a variety of benefits to both eCommerece stores and customers. From creating a more personal and memorable shopping experience to helping brands gain valuable insights, product customizations are an invaluable tool that can help eCommerce stores stand out from the competition, create more meaningful connections with customers, and increase customer loyalty.
Product Customizer is a Shopify app available in the Shopify app store where stores can add unlimited product options and customizations, using technology to personalize products.
With features including: Image swatches, Color swatches, Calendar date selector, File Uploads, Google fonts picker, Custom file uploads, Drop-down menus, Text inputs, Radio buttons, Checkboxes, Per-option up-charge pricing (PREMIUM), Conditional logic to show/hide options (PREMIUM), and more.
The modern customer demands a personalized experience, and that’s where product customization comes in. Also known as product personalization, product customization describes the process of delivering customized goods and services to customers.
In the eCommerce industry, customization has become increasingly popular. Brands on board with the trend position themselves strategically and gain an advantage over competitors.
So, why are so many Shopify stores adopting product customization, and how does this appear in real-life examples?
Product customization benefits both consumers and merchants, strengthening the business relationship while leaving both parties satisfied with the exchange. Consider the following benefits as an example.
Product customization doesn’t always have to be an elaborate exercise. In some instances, a small change can have a big impact. Consider the following practical and effective examples of product customization.
A drop-down menu allows customers to choose from a selection of product variants. No changes are made to the actual products. Instead, the aspect of personalization is incorporated by mixing and matching variants.
Drop-down menus work particularly well when a customer orders a batch of products.
Allowing them to build their own package lets them choose their favorite options, try new variants, and get creative with their choices.
The Cookie Crate’s “Build My Own Dozen” is a prime example of using a drop-down menu to personalize a shopping experience. Hungry customers can choose up to four different flavors of cookies, with the drop-down menu guiding them on available options. Rather than order 12 of the same cookies, customers can choose up to four flavors for themselves or as a delicious gift.
Upselling is an effective strategy to increase revenue and boost customer loyalty. Incorporating an upcharge option on a product choice set is an alternate way to upsell customers on a product by offering optional add-ons to the interested item.
By offering affordable and customized nice-to-haves and optional extras, merchants can boost sales while offering an exclusive product.
Applying an upcharge per product has become a popular tactic for gift items. Consider how Gigi & Olive incorporates an upcharge menu for their Picante Pre-mixed Cocktails. Customers can add a personalized note on the product page and wrap the bottle for a small fee.
Taking the customization one step further, the bespoke note is added in a text box, and the gift wrapping has two (different priced) options — while the actual product remains unchanged.
A little bit of text can go a long way in customizing a product. Adding someone’s name or chosen text to a product personalizes the item and makes it one-of-a-kind.
Personalizing the product is as simple as adding a text box with limited characters on the product page, and asking customers to fill in their preferred information.
Madison Iron & Wood sells personalized signs which are perfect for the home and personalized to the customer’s preferences. The information blocks are compulsory, ensuring that the customer provides the text and date for the sign.
The brand takes its customization efforts one step further by allowing customers to choose from various sizes and existing color options. While the sizes directly impact the price, the available colors are selected from a drop-down menu and have no impact on cost.
A color swatch allows customers to choose from a selection of pre-determined colors. In some instances, color swatches include different patterns, gradients, or tints.
Just as a customer may browse the shelf of an online store and choose a product in their preferred color, eCommerce merchants use a color swatch to achieve the same goal. Usually, a drop-down menu includes all available options, and the customer can select their favorite color. It’s useful to change the color of the demo product to indicate how the final product will appear depending on the chosen color.
Starlet Satin uses color swatches when selling their satin pillowcases. Customers can click on the different color boxes and customize their order based on their preferred variant.
Top tip: add a little bit of excitement to the name of each color to boost customer engagement!
File uploads kick personalization up a notch, creating an entirely unique product. Certain products can engrave or print a customized image using a photograph for reference.
Customers uploading files allows merchants to provide a personalized, visual product. For best results, photo guidelines should be stipulated on the product page.
As an example, Everpiece Jewelry sells personalized dog tag chains that are made to honor the memory of a beloved dog. Not only does the brand upcharge for text engraving, but customers can upload a photograph of their beloved pet and receive a lifelike image on a dog tag to cherish forever.
Having an intuitive, customizable experience boosts customer satisfaction and makes it easier for the merchant to manage the order.
Love Wrist sells Love Couple Bracelets with engraving, showing how different personalization options can work together to create a unique item. In this example, customers choose from three colors in a color swatch and add desired text in a text box. The end result is two matching bracelets with engraved text for him and her.
Giving your customers an opportunity to personalize their orders has never been easier.
Simply integrate Product Options & Customizers into your Shopify store and follow the prompts. With the Product Customizer plugin, you can add unlimited product variants, upcharge with add-on pricing, and increase average order value — while keeping your customers happy!
Ready to find out more? Add Products Options & Customizer to your Shopify store today.
Feeling limited with Shopify’s native variant limit and product options on your Shopify theme? Do you want the flexibility on the product page beyond what is available out of the box on Shopify themes?
The goal is to enhance the customer’s shopping experience, minimize customer service hassles, increase your AOV (average order value) leading to an increase in sales overall for your Shopify store.
Let’s explore some of the ways you would want to extend your product pages past what is available out of the box and why this might be important to your store. This is all with the assumption that you don’t have a robust development resource on hand every time you want to expand the functionality on your pages, and grow with your business needs.
If your products have more personalization than allowed for by Shopify’s 100-variant limit, you’ll need an app to be able to get the customization you’re looking for. An app that doesn’t create additional variants for standard options, allowing your inventory to be kept in check and reducing clutter in your admin.
Custom designs and images from customers are made super easy using the robust file uploads system. Right in-line with the product page, customers should be able to upload mock-ups, home photos, spec sheets, or any other type of file you want to allow so that their products can be made-to-order. These files should then be accessed right from the order screen in Shopify so that fulfilling them is a breeze.
Add-on pricing allows the customers to choose options that increase the price of the product they’re picking. You’ll need an app that can add any price or cost to the product price when purchased by the customer. The app can simply assign a price to an option (such as gift-wrapping or engraving) that doesn’t carry inventory and show the customer how much they’ll be paying on top of the base product price.
Use conditional logic to streamline each order. Create rules that show or hide options based on selections to avoid overloading customers up front. This allows you to show or hide product options based on other selections that the customer has made. For example, to avoid confusing them and keep your product pages a little cleaner, you could hide a text box that asks for their engraving message if they haven’t selected the engraving option.
Let’s see how our friends at Madison Iron and Wood and Wedding Traders were able to leverage these features to offer their customers an array of options so that they can purchase made-to-order products.
Product Options and Customizer offers various option types to make your product easily customizable:
Today’s world is powered by instant gratification and ultimate customization. No matter what you want, you can find it online. That means if your store doesn’t offer highly detailed product options tailored to the customer’s needs, you’ll likely lose out to the competition.
It’s hard to overstate the importance of customizable products to e-commerce … or to the online store owner. If you have a Shopify store, you already know this, and are likely a bit (or a lot) frustrated by Shopify’s limited options.
Spoiler: using the Product Options and Customizer app is the easier route here.
If you’re wondering how to create customizable products in Shopify, you’ve come to the right place. Let’s take a look.
Simple: if you can’t offer a range of product options and variants in your e-commerce store, you’re limiting the customer experience. Whether it’s t-shirts or towels with a monogram, you need the ability to give the shopper what they’re looking for without having to manage thousands of product listings on your end.
Offering personalized products makes for a better user experience on the customer end as well, because they don’t have to wade through heaps of options to find what they really want. Using custom fields and live preview functionality, they can find what they need quickly and know what they’re getting upfront. This leads to higher conversion rates, increased sales, and reduced returns. And if you use the right tools for customizing your products, you can even:
Clearly, product customization is your friend when it comes to selling items online. Let’s go over your more effortless option for allowing shoppers to customize your products.
Third-party product customization apps allow you to vastly expand the number of ways you can allow customers to personalize their purchases before buying—all without having to know a lick of code yourself.
A product personalizer allows you to create unlimited custom fields, giving you a product builder with no end to the customization process. Now you can sub out colors and images, enable your shoppers to upload files, use a wide variety of fonts to match your theme editor, create drop-down menus and space for text inputs, and much more.
Radio buttons, checkboxes, and per-option upcharge pricing round out the fantastic range of functionality you get when you use a third-party customization tool, helping you build your brand and make more sales for life. Let’s take a closer look at your options.
One of the best ways to add customization to your variants in-store is to let your customers choose from different images and colors. Displaying swatches on your products shows people exactly how something looks before they buy it, so they don’t have to wonder. It’s no surprise that doing so helps shop owners increase sales substantially.
Color swatches are pretty common among big retailers, but less so among individually owned shops. This gives giant corporations a distinct advantage over smaller e-commerce store owners – but now you can combat that advantage. And adding image swatches really takes it to the next level.
Extra good news: these options are easy to template and apply to all your product designs and options. When you spread this capability out over dozens of listings, it saves you hours (if not days) of adding functionality to listings. You can save those templates and adjust as necessary, so you never have to do all that legwork again.
Color and Image Swatches
Some of the most important orders people place are on time crunches. Invitations to a party, flowers for a dance, or the perfect gift for an upcoming holiday or anniversary — these types of orders are all time-sensitive, and customers want your help meeting their deadlines.
With a calendar date selector, you can do that. The plugin allows you to display a calendar for buyers to select their delivery date requirements, ensuring that both you and your customer are on the same page in regard to delivery timing needs.
Calendar and Data Selector
Font choice can have a huge impact in any design. When customers have a specific idea in mind for their custom project, they’re going to want your Shopify store to be able to deliver. Now you can, with the Google Fonts Picker from the Product Options and Customizer app.
Using the Google Fonts Picker tool allows customers to insert their own text, choose the perfect font from a huge array available through Google, and see how it will look on their products before purchase.
Allowing people to upload their own product image is the ultimate customization. Unfortunately, in many cases, customers had to simply upload their personal photos or brand logos with no preview or visualization feature to confirm the right look was achieved. It was only when their customized products arrived on their doorstep that they realized the design either matched their intent ... or didn’t.
Now, with custom file upload capabilities available for your Shopify store, those days are gone. Shoppers can upload their own designs and see how they’ll look on your products before they hit “checkout,” leading to happier customers in the long run.
Custom File Uploads
While it seems that dropdown menus is a very basic UX function across many retailers’ online stores, it is woefully underrepresented in Shopify functionality. Still, it’s a critical component for anyone offering more than one choice in a listing.
Luckily, using a product customizer app allows you to add that functionality with a simple app install. Once you do, you’ll be able to add dropdowns to all your listings, condensing what might have been dozens or even hundreds of combinations into a single product listing.
The end result is a set of parameters from which shoppers can choose, giving them flexibility when designing their product – not to mention saving them the agony of hunting through hundreds of listings when they’re busy.
Drop Down Menus
Sometimes, no matter how many customization options you offer and product details you list, it’s not enough. When that happens, you need a way for the customer to write their own words, which is where text inputs come in. Single-line text and paragraph inputs give you even more customization about how to display text on a product.
Not only that, but your customer can see how their text looks on the product right away. Combined with the font picker and their own unique words, the result is a highly tailored item they couldn’t find anywhere else.
Adding radio buttons to your product pages provides great control over user behavior without having to give a ton of instructions or set extra parameters. A radio button works by giving customers a list of options but only letting them choose one of them. For instance, if you want people to choose a size for a t-shirt, you will limit them to a single option: small, medium, large, extra-large, etc. This goes for any set of options where they must make a single decision.
Don’t assume, however, that this is the only way you can provide options to the consumer. Checkboxes are another option.
Unlike radio buttons, which require the shopper to pick a single option, checkboxes offer “all that applies” functionality for your listing. So for example, if they were customizing a sweatshirt, you could allow them to check off choices such as hoods, drawstrings, cuffs, and front pockets. They can choose whichever ones they like, leading to a uniquely personalized item that meets all their needs.
Best of all, both radio buttons and checkboxes are totally compatible with Product Options and Customizer app templates. That means if you have a design you will use in largely the same format over a variety of listings, you can make a new template that then becomes the product template for all similar listings. Each time you use the create template function, you add it to your list of go-to options for later.
Sometimes add-on customizations become spendier than you can afford to offer for free. That’s where per-option upcharge pricing comes in. With this helpful upgrade to your Shopify listings, you can let your customers tailor their items to their heart’s content, but pass on the extra cost of customizations to them. They’ll see upcharges while they’re working, so they have the ability to ensure that everything fits within their budget.
Per-Option Upcharge Pricing
You can find code snippets to use by doing a quick search online for various types of product customization HTML code, especially for elements such as text boxes, checkboxes, radio buttons, monograms, and more.
Once you’ve found the code for the elements you’d like to add, follow these steps to manually create customizable product functionality on your product pages:
Test your work so far by navigating to the product page you’ve been working on and attempting to make product customizations. Add the customized product to your cart, and look to see if customizations are noted in your cart page. They will appear for some Shopify themes, but in others they may not. If your product customizations don’t appear on the cart page, follow these steps:
...Of course, if all of this seems to be just a little much, no one will blame you for using an app to overcome Shopify product variant limitations.
Now that you know the various ways that you can create customizable products in Shopify, and the reasons why you’d want to do it — i.e., boost sales, build your brand, and increase product personalization options — the next step is doing the work to make your products customizable.
For manual code editing, that means simply getting started via the steps described above. If you’re wanting to work smart, not hard, then simply download the Product Customizer app from the Shopify app store and install it on your site. Follow our easy-to-understand tutorials and installation instructions, and get started customizing your Shopify store’s product pages, checkout options, and more.
You can also rely on an entire knowledge base covering everything you need to know about setup, customizations, troubleshooting, and general information.
Curious what others have to say about the Customizer app? You can check out the app reviews page now or check out our demo at any time. And if you’re ready to get started pronto, then there’s no need to wait any longer … start your free trial today!
Start Your Free 14-Day Trial for Product Options and Customizer
Product personalization enables a customer to customize your products to meet their requirements. As a result, they can personalize anything from a T-shirt to a sports car. Product personalization is an excellent way to build brand loyalty and grow your customer base via word-of-mouth marketing.
Another reason why product personalization is so popular is how straightforward it is. eCommerce platforms like Shopify use the latest technology to help customers design and modify their products. It’s not expensive, complicated, or time-consuming to use product customizations. Amazon has always led the way in product personalization with a stellar product curation and algorithm that enables buyers to get exactly what they want and Amazon to get people to buy more.
Sales are the most significant way to grow your business, and product personalization often generates more eCommerce sales.
A study from Deloitte found that 36% of customers would consider purchasing personalized products, one in five customers will pay 20% more for an exclusive or personalized product, and 48% of customers will wait longer for a personalized product.
Therefore, customers are particularly keen to purchase personalized products.
When you enable product customizations, you don’t need to recreate your existing business model or buy new product options. You can merely customize your current products by adding easy and unique personalization options.
In addition, you don’t need to stockpile versions of your product. You can simply customize a single product as they come in. For example, you could use a UV LED printer to print personalized messages onto a leather handbag or use a desktop impact engraver to add stitch-in metal plates.
With both options, you’ve made a small investment yet added personalization to the customer and increased the markup on your product.
Businesses that use product customizations have a better insight into their customers. That’s because product personalization via customization software helps you gauge a customer's preferences and tastes.
This information enables you to create personalized product recommendations that will appeal to them in the future and keep them coming back.
When your website allows customers to customize their products, you can increase customer loyalty because your customers get what they want*.* They see your products as unique items with added value to meet their requirements.
If your customer feels they have your undivided attention, they’re more likely to establish a long-lasting relationship and purchase again. Once your customers feel a link to your brand, your competition needs to work harder to get their attention.
Business owners always dread product returns. They can cause lost revenue and additional costs shipping the product both ways. Customers may also leave bad reviews if they have to return your products.
Thankfully, businesses can significantly reduce the return rate by offering personalized products. If customers have more control over the product via visual product customization, there’s a lower chance they’ll feel disappointed and return the product later.
There’s nothing worse for an online business than an abandoned shopping cart. You’re so close to the sale, but something has prevented them from going forward. Companies often spend lots of time and money trying to understand why the customer backed out of the sale.
However, when a customer has spent time and effort personalizing a product before placing it into their shopping cart—there’s more chance they’ll go ahead with the purchase. That’s because they’ve invested time and will feel more confident in their purchase.
Using product personalization encourages customers to spend more money on products. One report from The Motley Fool found that customized products may sell for 50% more than physical products sold in-store. The primary reason is customers will pay more for a product if they feel it’s more personal.
Perhaps the most significant benefit of product personalization is standing out from your competition. Many online stores still offer limited product options to their customers. Most customers, however, will choose to shop at the website with more product options.
There are so many product personalization benefits, but what’s the best way to do it? Shopify has a variant and customization limit, whereby they have a 3-option, 100-variant limit on all products. This limit prevents you from truly customizing your products—so you must overcome it.
Product Customizer, an app on Shopify for this very reason, allows you to add unlimited product variants, increase your average order value, and upcharge with add-on pricing which is essential to achieving the best product customization.
In addition, having multiple product variant options, image swatch features, color swatches, custom file upload, radio buttons, and calendar date-selectors are also fantastic for customizing your products.
Product personalization enables you to boost revenue, grow your brand, increase customer loyalty, reduce returns, and improve your customer insights. That’s why all major brands use product personalization to grow their businesses.
Start your free 14-Day Trial with Product Options and Customizer today!
If you have a Shopify store, then you know how important it is to make sure your products stand out from the competition. One way to do this is by offering product customization options, such as color swatches.
Color swatches allow customers to see what a product will look like in different colors before they purchase it. This can be especially helpful for products like clothing or home decor, where color is a major factor in the purchasing decision.
Offering color swatches on your Shopify store can have several benefits, including increasing sales. But to experience these benefits, you need to make sure you're using color swatches correctly. This guide will show you how to use color swatches on your Shopify store to boost sales and provide a superior customer experience.
Color swatches can be a great way to highlight important product features. For example, if you have a product that comes in multiple colors, you can use color swatches to show all the available options. This can be especially helpful if customers need to see the product in different colors to make a purchase decision.
You can also use color swatches to highlight products that are part of a specific collection. For example, if you have a new line of products that come in limited edition colors, you can use color swatches to highlight these products on your Shopify store. Doing this helps in creating a sense of urgency and encourages customers to purchase these products before they sell out.
Another way to use color swatches is to suggest matching products. This is especially effective if you have products that can be mixed and matched, like clothing or accessories. By using color swatches, you can give customers an idea of how different products look together. This can encourage them to buy more than one product, which can increase your average order value.
To do this, you can create a “Shop the Look” page on your Shopify store. On this page, you can showcase different outfits or looks that are sets or complement existing outfits. For each look, include a color swatch next to each product so that customers can easily see which products go together. You can also include a link to each product so that customers can easily add items to their cart.
In addition to suggesting matching products, you can also use color swatches to suggest complementary products. This is a great way to increase the number of items customers add to their cart.
If you sell clothes on your Shopify store, you can use color swatches to suggest complementary items, like belts, shoes, and jewelry. Shoppers can then easily see which items go together and are more likely to add them to their cart. This can also work for other categories of products, like home decor or furniture.
Today’s customers are big on product customization, with 48 percent saying they’re willing to wait longer if it means the product they receive will be customized.
Color Swatches can be a great way to suggest different possibilities. For example, if you sell clothing that can be customized with different fabrics and shades, you can use color swatches to suggest the different options available. This helps customers visualize the different possibilities and makes it more likely that they'll customize their purchase.
Including color swatches on your Shopify store is a great way to increase sales and provide a better customer experience. By using color swatches correctly, you can highlight important product features, suggest matching or complementary products, and show personalization options. This can all lead to more sales and a higher average order value.
For this functionality out of the box without needing developer resources, try Product Customizer free for 14-days!
Product customization on an eCommerce store is a great way to foster sales and provide customers with the experience they want. It allows the buyer to configure a product, based on their needs and preferences. Customized products have always played a critical role in the sales process. Shoppers have diverse needs, and they look for retailers who adapt to these requirements. It's a way of putting yourself in the buyer's shoes so that you can create products and services that are more suited to their tastes. Product customization is an effective way of showing that you value your customers and want to provide them with what matters to them. One of the most effective e-commerce strategies for increasing sales is product customization. But is it always possible to implement such an approach?
Let's see! Before you start, keep in mind that a well-designed customization interface is an essential factor for attracting and retaining customers. As it turns out, more and more companies choose the product customizer Shopify app as a platform for their online store. Let's look at some of the ways Shopify stores use Product Customizer to boost sales.
Using image swatches to assist shoppers in selecting the proper product. A swatch picture often depicts the primary distinction between variation products regarding a product variation attribute. Shoppers may now browse between photos on product pages to view all of the variants in your product catalog, including color swatches, removing the need to guess.
Here is an example of a store that uses Product Customizer’s image swatch feature, this is perfect for shoppers who like to see the different color options before buying. This way, you can show customers that your products come in different colors and styles. You can have multiple images with the same attribute. For example, if your product comes in 6 different sizes and you want to indicate their difference using an image, you can upload all of the size images and select the same attribute for each of them.
Using image swatches to assist shoppers in selecting the proper product. A swatch picture often depicts the primary distinction between variation products regarding a product variation attribute. You may now browse between photos on product pages to view all of the variants in your product catalog, including color swatches, removing the need to guess.
Offering color swatches to help customers find their perfect shade.
Product Customizer makes it easy for shoppers to view products in all available colors, so they can more easily find the right hue.
This store, for example, offers a variety of colors for their products and shows how each color will look on a model. The ability to see products in different colors is especially useful when selling clothing and accessories, where shoppers may want to see how an item will look on them before purchasing. It’s a simple way to boost conversions and make your store more appealing to shoppers. This allows shoppers to choose from a wide range of options without having to leave your site at all — saving them time and effort!
The dropdown is probably the most popular option. It allows shoppers to select their preferred colors or sizes from a list. Once they choose their preferences, they can proceed with their purchase without any problems.
Use text areas for longer descriptions or instructions, including instructions for use and care instructions. You can also use this field to show additional information about your product, such as where it was made or who designed it.
The paragraph area is great for copywriting that needs space to breathe. You can also use it for terms and conditions or other legal information such as privacy policies and warranties that customers need to read before purchasing your product or service.
All of these features are being used by the store, as you can see it does not take away from the aesthetic and creates a space for shoppers to interact with the site.
Ultimately, all the examples above have one thing in common: they implement Product Options and Customizations to provide shoppers with a personalized shopping experience. With the large variety of storefront themes and apps available, Shopify merchants can easily add product customizer fields for their eCommerce stores. Product Customizer can be an amazing tool that allows your customers to tailor the design of their products as well as add additional options that would not normally come with your Shopify theme. Just think about all the different ways this can be utilized for seasonal or targeted promotions. We hope those examples help you get an idea of how you can start leveraging the ultimate flexible and powerful feature offered by Product Customizer.
Product Customizer is a powerful tool that allows eCommerce store owners to provide an experience that is better than the competition.
Start your 14-day free trial to begin your journey today!
Your customers are more demanding than ever. They have more choices than ever. And they expect to be able to customize products to their exact needs and personalize them, too.
But why? What makes this so important?
Customers want control over their own experience. They want the ability to decide how they interact with a brand, where they get information about that brand, and how often they encounter it in the first place. This is especially true of younger generations who grew up in an era of instant gratification. They don’t want brands dictating their experiences; rather, they want brands that empower them with choice and flexibility so that each interaction feels unique from all others—and above all else—personalized just for them!
To remain competitive, you need to think like your customer. They are more empowered than ever and have more choices than ever. They're expecting more from brands, and they're demanding it—and they'll let you know if you don't deliver. In this new world of eCommerce, there's no room for complacency: If you don't stay up to date with the latest trends in your industry, your competitors will eat away at your market share until there's nothing left.
As the e-commerce industry continues to grow, it's important to remember that shoppers want a unique shopping experience. Your brand has the power to make them feel like their purchase is special and will never be replicated by anyone else.
A shopper's experience with your store is critical for the success of your business, so creating a custom product for them helps build trust with them as well as creates a positive impression about what type of store you are.
Product customization is a great way for you to create an experience that makes your customers feel like they're getting something special.
Here are some of the ways product customization helps your eCommerce store win in 2022:
Shoppers want brands to know them and treat them individually
They want to feel like a brand knows them and cares about their preferences, wants, and needs. They also want to feel that a brand is providing them with a unique experience. Lastly, consumers want to feel like the brand is listening to their feedback and implementing changes based on what they’re saying.
Product customization is the answer!
Product customization allows consumers to choose how their products are packaged or customized in another way that fits their lifestyle or personality. This means that you can give people what they want from your brand without having to create additional products for each person who orders from you.
A good example of product customization can be seen in Amazon’s customizable version of its Alexa devices called Echo Plus (2nd Generation). Consumers can choose between 6 different colors and even have it engraved with something special like “Happy Birthday” if they wish!
Brands are investing in consumer choice, and they know that product customization is the most effective way to meet consumers’ needs.
A personalized product tells the story of your brand in a way that generic products just can't.
When someone sees a personalized item, they will remember where it came from and how much thought went into creating it for them specifically. This kind of experience is likely to make them feel connected to the store and want to share their experience with other people, especially if they're proud of what they received.
A personalized product also allows you to communicate your brand's story—why you do what you do, what makes you different from everyone else out there selling similar products, and why this specific product is worth buying from your store instead of from someone else's shop online.
Personalization can also improve product returns by reducing buyer's remorse
Another way that customization can improve your eCommerce store's bottom line is by reducing returns.
Returns are a major issue for online stores, which have to deal with the high cost of shipping and restocking returned items. According to this article by Shopify, 68 percent of online shoppers abandon their shopping carts if they feel like they're being forced into buying something they don't want or need. This means that you're losing money on unnecessary returns and spending money on shipping for products that were never purchased in the first place!
In addition to saving you money on wasted inventory and shipping costs, customizing products will also help you retain customers by increasing brand loyalty. As we discussed earlier in this article, customized products are much more likely than standard items to become part of someone’s daily life—and it turns out that having an emotional connection with a product makes people more likely to stick around as brand advocates once they've bought it.
Product customization is more important than ever and technology is allowing it to be even more effective.
Customization is more important than ever and technology is allowing it to be even more effective.
We've already discussed how customization helps you stand out from the competition, but this also allows you to offer your customers more options. For example, if someone wants a shirt in pink with black polka dots, there's no need for them to go through the hassle of searching for that specific item elsewhere! You can provide it all in one place. However, customer satisfaction isn't just about giving people what they want. It's also about building personal relationships with them based on their unique needs and preferences.
It’s time to level up your eCommerce store with product customization
As you may have noticed, Product Customization is an important part of the eCommerce space.
Our current methods of shopping and the way we check products for sale will have undergone a dramatic transformation in the next decade, both due to the rise in product customization and the influence of virtual reality. As such, store owners must pay careful attention to customer feedback on their products to help develop this future marketplace and not be left behind.
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Everyone is unique and desires to have something identifiable as their own. Because of the emotional connection shoppers develop with products, customization is more crucial than ever. When a consumer believes a product is theirs, it transforms from something you're attempting to sell to a prized personal possession they have to own.
Giving your customers the option to customize a product exactly how they want will increase sales and retention, cut down on customer service hassles, and create a loyal customer base.
The consumer experience is at the core of everything. If you want to differentiate your brand or eCommerce business, strive to offer a one-of-a-kind shopping experience. Personalizing the experience on your product pages will make your customers feel in control of the process. This will be mutually beneficial to you and your customers because they will enjoy visiting your store. When shoppers have a memorable experience with your store, they will want to come back to purchase more.
The second advantage of product personalization is increased customer loyalty. Customer loyalty keeps shoppers coming back to purchase more instead of buying from another store. When people have an emotional relationship with your customer experience and product offering because of the opportunity to customize their purchases, your store will be the first option when making their next purchase. Buyers expect more out of the online shopping experience and expect to get what they want, and how they want it. Shoppers crave familiarity and understanding and product customization can give them that satisfaction.
When shoppers feel understood, they are more inclined to spend money with your store. When you offer what the shopper needs, they are more willing to spend money with your Shopify store. When you offer shoppers your SKUs in multiple colors that match the exact color of the product, they are more likely to purchase that product in more than one color. An example of this is Product Customizers image swatch feature, which is ideal for showcasing your products in the exact colors your store offers for those products.
Being one step ahead of the competition is a fantastic way to start 2022. The world is changing at an incredible pace, and eCommerce is growing more popular by the day, which means that more and more shoppers are seeking online stores they can rely on. If you don't offer your customers what they want, your competitors will. If your competitors do not provide the option of personalizing their products, this is an excellent chance to stay one step ahead. Be different and stand out, this is what entices shoppers to visit your store in the first place and it is also what will make them stay.
The reason why shoppers come to you for answers to product questions is that they often expect and want your products to be offered in a particular way. If you do not provide buyers with the clarity of what the product offers like the exact color, text boxes to tell you exactly what they want, or file uploads for reference points, they might order the product and find out it's not what they were expecting. This causes returns, distaste, and a strain on your customer service resources. This could lead to bad reviews and unsatisfied customers. When shoppers can customize their products with multiple options, the result is a product they love and feel connected to, which could result in positive product reviews with UGC, and fewer returns. It's a win all the way around.
Becoming the go-to eCommerce store of shoppers choice is the dream and you can start living that dream if you offer more options for shoppers. Spruce up your product offerings by using features such as Product Customizers conditional logic. This feature allows you to further customize the appearance of your product selections in your store. Features like this make all the difference and help you to dominate in the marketplace.
Are you ready to begin your product customization journey? Customize like a pro without ever having to tap development resources. Try Product Customizer on Shopify for the most up-to-date features in customization that will make your product offers come to life.
Product customization is a powerful sales tool. It lets you tailor your product to meet the unique demands of your customers. eCommerce stores today understand more than ever what individual customers desire in terms of quality, service, and price. But with so much competition out there and so many options, customization is the only way that businesses can make their customers happy. In this blog, we will look at some of the different ways that you can use product customization to boost your business.
It is the ability to modify a product or a service to suit the needs of the customer. It is about making the service or product more relevant to the client, and making the product more personal. Customization allows eCommerce stores to stand out from their competitors because the product offered is a better fit for their specific needs.
The world is multifaceted, and the internet has brought the global community closer now than ever. Everyone is unique, and each shopper has their own set of likes, styles, and preferences. As a result, stores must make every effort to enable this.
The world is made up of different individuals from various origins and cultures. Our communities have now become interconnected, and our client base today consists of people from a diverse range of markets, making it more important than ever to appeal to this consumer base.
Shoppers have different demands and desires; there will never be a one-size-fits-all situation, and if your shop is attempting that, you may want to pivot for the new year.
The most significant reason why product customization is crucial is that each consumer is unique and fulfills a demand that your online store should consider.
Rather than aiming to make everything adaptable, it is vital to be cautious when offering options to your customers. Otherwise, you'll end up with a product that's too complicated to understand. The last thing you want is a disgruntled shopper. Many online stores make the mistake of assuming that their products will cater to everyone, but there's absolutely no way everyone will be interested in the same things. It's more useful to assume that each person has different needs, and design each product accordingly.
Customized products are an excellent strategy to consider since they make clients feel appreciated and happy. Pleased shoppers lead to repeat purchases which then increase your profit margin.
Companies such as Tesla allow shoppers to be so immersed in the buyer's journey that they allow customers to personalize aspects such as the car dashboard and dashboard profiles, notwithstanding the resources they have behind them to provide such a fantastic user experience but if they can make it happen then you without a doubt can.
Without personalization products are sorta bland, it's like spaghetti without meatballs. The best thing you could ever do as a store owner is to personalize your products. It doesn't have to be anything extravagant that makes you dig deep into your funds to facilitate this, apps such as Product Customizer are a cost-effective solution that has multiple features from color swatches, conditional logic to a file upload field with image preview that will present you with a budget-friendly fix to your customization dilemma.
To illustrate how it helps you, the store owner, it is a great way to capture customer data, purchase patterns, and trends that can be used to enhance the effectiveness of your marketing campaigns which will in turn cause you to obtain more customer data, giving you a head start against the competition.
Finally, it can lead to an increase in revenue since you can charge more for personalized items. Customers could be willing to pay more for personalized products, increasing your profit margin.
Product customization is becoming increasingly popular; it is an aspect of the buying experience that customers anticipate and want to have, and it will almost certainly enhance your conversion rate therefore it's critical to have such alternatives to improve your shopper's buying experience. Product customization is a great way to distinguish yourself from your competitors and can be a key point in selling your products. Across the board customer experience is important, but it becomes even more so when all you have to do is customize and deliver your product, saving time and giving your customers exactly what they are looking for.
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