If you’re like most Shopify store owners, you want to see higher conversion rates and make more ecommerce sales. But how do you do it?
Turns out there’s one simple step most people aren’t leveraging nearly enough: the button. That’s right, a good old call to action (CTA) is worth its weight in gold, and it needs to be everywhere your shoppers are, without being pushy. No matter how comprehensive your Shopify launch checklist is during store setup, if you don’t have good CTAs, you’re missing out.
The data on this is pretty clear. When you place a CTA on any web page or landing page that highlights one of your products, you’re likelier to sell. Moreover, adds Sixth City Marketing, “CTAs that are shaped like buttons saw a 45% increase in clicks.”
In other words, if you’re not using buttons on your Shopify page, you neglect an opportunity to increase your average order value (AOV) – as well as your revenues. Let’s fix that with an easy step-by-step tutorial for how to add buttons to Shopify pages.
Before we get to the meat of how to add button to Shopify page, what exactly is a buy button? Simply put, it’s a little card that sits on the various pages of your store (homepage, landing page, etc.), showing a picture of the product, its price, options (such as size or color), and a customizable CTA.
Here’s how Shopify admins can successfully create a buy button for your Shopify store using built-in Shopify platform functionality:
Although this might seem a little intimidating at first, it’s actually pretty seamless. Let’s take a closer look now at customizing the design of your Shopify buttons.
Next up in your add button to Shopify page tutorial: getting the right button style and appearance for your online store. You want your Shopify buy button to reflect your brand well, whether it’s on Shopify or a blog. Here’s how to nail the customization:
Next, you’ll want to add additional customizations to help your shoppers be as successful as possible when clicking the buy button. Only then can you increase your AOV and see higher profits.
Customization of your CTA buttons is a good first step—and one offered natively through the Shopify platform, which is nice—but there’s so much more you can do to provide a good, personalized shopping experience for your customers ... one that works for them, and also works for your bottom line.
For instance, you can increase customer satisfaction and see more purchases if you make highly detailed product pages with customization such as:
Not only do these features give customers the freedom to play with personalization on all your products, but they also reduce the amount of back-and-forth messages you have to manage before they buy.
While Shopify is an incredible platform, its out-of-the-box customization options are, unfortunately, extremely limited.
This means that, without outside help, your store’s product pages and landing pages can’t showcase highly personalizable options for specific products. Instead, product details are limited by the restrictions of your native Shopify account functionality.
If you want to sell as much as your shop deserves, start by allowing customer-driven personalization options with the easy-to-use Shopify app, Product Options and Customizer, which allows Shopify store owners to manage a select group of core product pages, each showcasing unlimited dropdowns, text boxes, radio buttons, color and image swatches, and so much more. Using conditional formatting, customers don’t get overwhelmed by choices—they simply make selection after selection until they’ve created their ideal personalized product. And when your products perfectly meet your customers’ needs, they’re all the more likely to click that Buy Now button.
Product Options & Customizer is hands-down the best resource for busy shop owners who don’t have time to manage product variants through a thousand different listings, but instead want to combine them into just a few variant-rich product pages.
The benefits of product customization can be summarized into two main points: Increased customer satisfaction, and increased AOV. Go ahead and try Product Options & Customizer’s 14-day free trial so you can see how personalization can take your Shopify store to the next level. Try it today!