How to Add a Button to Your Shopify Page: Step-by-Step Instructions

Deborah Mecca
October 5, 2023

If you’re like most Shopify store owners, you want to see higher conversion rates and make more ecommerce sales. But how do you do it?

Turns out there’s one simple step most people aren’t leveraging nearly enough: the button. That’s right, a good old call to action (CTA) is worth its weight in gold, and it needs to be everywhere your shoppers are, without being pushy. No matter how comprehensive your Shopify launch checklist is during store setup, if you don’t have good CTAs, you’re missing out.

The data on this is pretty clear. When you place a CTA on any web page or landing page that highlights one of your products, you’re likelier to sell. Moreover, adds Sixth City Marketing, “CTAs that are shaped like buttons saw a 45% increase in clicks.”

In other words, if you’re not using buttons on your Shopify page, you neglect an opportunity to increase your average order value (AOV) – as well as your revenues. Let’s fix that with an easy step-by-step tutorial for how to add buttons to Shopify pages.

Adding a Button to Your Shopify Store

Before we get to the meat of how to add button to Shopify page, what exactly is a buy button? Simply put, it’s a little card that sits on the various pages of your store (homepage, landing page, etc.), showing a picture of the product, its price, options (such as size or color), and a customizable CTA.

Here’s how Shopify admins can successfully create a buy button for your Shopify store using built-in Shopify platform functionality:

  1. Loo into your Shopify account: Once logged in, click Settings, then Apps and Sales Channels, then Buy Button.
  2. Choose your buy button type: You can create buttons for a single product or a collection (e.g. your printed literary quote tees), so choose which you want.
  3. Choose the product or collection: You can either scroll through your items or search for them if you have too many to scroll through.
  4. Customize your button: Using Shopify’s native functionality, match your button to your Shopify theme or template. We will discuss this more below.
  5. Choose where the product opens: The default is for the button to open the product or function as a cart button that opens in a new tab. However, you can set it to open in the same tab by customizing that action (equivalent to changing the HREF in the embed code).
  6. Choose your CTA: Many people choose a call to action such as “Add To Cart,” “Add Product,” “Add,” “View Product,” or “Buy Now.” For that reason, you may sometimes see a “buy button” referred to as an “add button.”
  7. Click next: This will bring you to the option to generate code and copy it.
  8. Copy code: Once you copy it, open the HTML editor for your site (either Shopify or another site, such as WordPress, where it will also work). Paste it into the main body where you want it to appear, not the header of the site. The CSS should be part and parcel with the HTML, so that the button appears styled for you. In some WYSIWYG sites, you have the easy option of just adding a code block that allows you to paste the code into a theme editor.
  9. Save the changes: Once you save, refresh your site and check the button’s behavior to make sure it’s working the way you want.
  10. Edit as needed: You can edit code and re-paste it wherever you want as needed.

Although this might seem a little intimidating at first, it’s actually pretty seamless. Let’s take a closer look now at customizing the design of your Shopify buttons.

Customizing the Design of Your Shopify Buttons

Next up in your add button to Shopify page tutorial: getting the right button style and appearance for your online store. You want your Shopify buy button to reflect your brand well, whether it’s on Shopify or a blog. Here’s how to nail the customization:

  1. Choose design elements: During the customization phase, you can change the button’s shape, its color, and the typography of your button text on the button itself. Match these elements to your Shopify theme or, if your button link goes to a shopping cart or checkout page from another site (e.g. your blog), match it to that theme.
  2. Adjust the layout: Customize the size of the image, the button alignment, the color, and the size of the card on which the actual button sits.
  3. Add other elements as needed: You will also have options to embed the shopping cart, add an order note field, or insert additional information for customers to read.
  4. Adjust the detailed pop-up widget: When a customer checks out the button, they will see a pop-up for details if you have chosen that option.

Next, you’ll want to add additional customizations to help your shoppers be as successful as possible when clicking the buy button. Only then can you increase your AOV and see higher profits.

Adding Dropdowns, Text Inputs, Checkboxes & More

Customization of your CTA buttons is a good first step—and one offered natively through the Shopify platform, which is nice—but there’s so much more you can do to provide a good, personalized shopping experience for your customers ... one that works for them, and also works for your bottom line.

For instance, you can increase customer satisfaction and see more purchases if you make highly detailed product pages with customization such as:

  • Drop-down menu selections to give multiple options on size, color, font, text, and images
  • Radio buttons that allow buyers to select as many characteristics as applicable to their order
  • Checkboxes that allow them to pick just one option
  • Calendar and date selectors that allow customers to select preferred delivery dates
  • Per-option pricing so your customers see exactly how various options affect price and don’t experience sticker shock in carts

Not only do these features give customers the freedom to play with personalization on all your products, but they also reduce the amount of back-and-forth messages you have to manage before they buy.

Adding Enhanced Button Functionality with Product Options and Customizer

While Shopify is an incredible platform, its out-of-the-box customization options are, unfortunately, extremely limited.

This means that, without outside help, your store’s product pages and landing pages can’t showcase highly personalizable options for specific products. Instead, product details are limited by the restrictions of your native Shopify account functionality.

If you want to sell as much as your shop deserves, start by allowing customer-driven personalization options with the easy-to-use Shopify app, Product Options and Customizer, which allows Shopify store owners to manage a select group of core product pages, each showcasing unlimited dropdowns, text boxes, radio buttons, color and image swatches, and so much more. Using conditional formatting, customers don’t get overwhelmed by choices—they simply make selection after selection until they’ve created their ideal personalized product. And when your products perfectly meet your customers’ needs, they’re all the more likely to click that Buy Now button.

Product Options & Customizer is hands-down the best resource for busy shop owners who don’t have time to manage product variants through a thousand different listings, but instead want to combine them into just a few variant-rich product pages.

The benefits of product customization can be summarized into two main points: Increased customer satisfaction, and increased AOV. Go ahead and try Product Options & Customizer’s 14-day free trial so you can see how personalization can take your Shopify store to the next level. Try it today!

Start your free 14-day trial today!